Creating Open Solutions for
Collaborative Advantage
 Collaborative
advantage occurs when greater results are achieved through working
together than could be attained through individual efforts. Once thought
of as optional, strategic collaboration is now essential to today’s
interconnected society and global market. However, it cannot be achieved
without openness, the essential element that enables collective action
and thinking.
Governments and businesses alike have the opportunity to structure
policy and international standardization in a way that achieves openness
and maximizes collaborative advantage.
 Please join specially selected speakers in an interactive conference
to discuss:
- Developing national policies that impact openness
- Creating collaborative advantage among nations
- Leveraging collaborative advantage on a business, industry, and
national level
- Identifying the realities and myths of the current standardization
infrastructure
- Restructuring international standardization to guarantee openness
- Stimulating economic strength and social benefit through standardization
 Why You Should Attend this Conference
- Gain insight from leading policy makers worldwide on the changing
dynamics of world trade and the role of WTO
- Discover how issues such as competitiveness, openness, intellectual
property rights, and procurement policies affect the world's economic
climate
- Impact the thoughts and actions of those driving the technical,
social, and legal decisions around policy and standardization
- Strengthen your ability to strategically create collaborative
opportunities
- Take advantage of a unique opportunity to form beneficial partnerships
with industry, customers, and policy makers
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