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An InterActive Forum
While most conferences simply dump data on participants,
perhaps generating a few ideas that quickly fade once they return
to their daily lives, this conference is designed to stimulate action.
This conference brings diverse experts in information and communications
technology (ICT), standardization, trade, policy, and law to the
discussion table in an environment that encourages frank interaction
and cooperation. By doing this, it is intended to expand the thinking
process of decision makers around standardization issues and present
viable, practical solutions. Attendance is limited to provide participants
with ample opportunities to exchange ideas with each other and conference
speakers.
Conference topics
There will be six conference sessions. These sessions will
begin with a presentation by a speaker followed by an interactive
panel discussion. Audience participation in these discussions is
strongly encouraged.
Conference Schedule
Time |
|
Activity |
Monday,
December 5, 2005 |
|
4:00 pm |
|
Registration |
|
6:00 pm |
|
Welcome Reception |
|
Tuesday,
December 6, 2005 |
|
8:00 am |
|
Registration and Continental
Breakfast |
|
9:00 am |
|
Conference Introduction by the
Master of Ceremonies: Maryfran Johnson,
Vice President and Editor in Chief, TechTarget CIO Decisions
Media Group* |
|
9:15 am |
|
Keynote Address James
A. Thomas,
President, ASTM* |
|
10:00 am |
|
Break |
|
10:15 am |
|
What’s
in a Name?: Defining Open ICT Standardization
Speaker: Mike Spring, Professor,
University of Pittsburgh*
Panelists:
Eric Christian, Director of IT Standards,
General Motors*
Larry Rosen, Attorney, Rosenlaw & Einschlag*
Stephane Tronchon, ETSI Legal Counsel*
Kent Baker,
Director IPR Policy & Standards,
QUALCOMM*
Larry Bassuk, Senior Patent Counsel, Texas
Instruments*
|
|
11:45 pm |
|
Lunch |
|
1:15 pm |
|
Does One Size Fit All?:
The Need for Situational Standardization
Speaker: Paul Vishny, Attorney, Seyfarth Shaw LLP*
Panelists:
Andrew Updegrove, Attorney, Gesmer Updegrove
LLP*
E. Earle Thompson, Chief
Intellectual Property Counsel –Senior Director, SanDisk
Corporation*
Robert Noth,
Manager of Engineering Standards, Deere & Company*
Patrick Ryan, Professor, University of Colorado,
School of Law*
Michael Nelson, Director, Internet Technology & Strategy,
IBM *
|
|
2:45 pm |
|
Break |
|
3:15 pm |
|
A World
United or Divided?: Standardization’s Impact on
Global Trade
Speaker: Dr. Richard Suttmeier, Professor,
University of Oregon*
Panelists:
Neil Gandal, Professor, Tel Aviv University*
Ann K. Armstrong,
Director of Corporate Technology Group—Legal & Government Affairs,
Intel*,
Sai Yang, Director,
Center of KeHuan, KeHuan Science & Technology Development
Corp Limited*
Jane K Winn, Professor, University of
Washington Law
School*
Ben Wu, Assistant Secretary for Technology
Policy, U.S. DOC*
|
|
4:45 pm |
|
Sessions End for the Day |
|
7:00 pm |
|
Reception |
|
8:00 pm |
|
Dinner |
|
Wednesday, December
7, 2005 |
|
8:00 am |
|
Continental Breakfast |
|
9:00 am |
|
Review of Day One by the Master
of Ceremonies: Maryfran Johnson |
|
9:15 am |
|
Keynote Address:
André V. Mendes, Chief Technology Integration
Officer, PBS* |
|
10:00 am |
|
Break |
|
10:15 am |
|
Balancing Act: Managing
Intellectual Property Rights in Standardization
Speaker: Robert Barr, Executive Director, Berkeley Center
for Law & Technology*
Panelists:
Kathleen Wallman, Research Professor, Georgetown
University*
Ray Alderman, Executive Director, VMEbus
International Trade Association (VITA)*
Richard Taffet, Attorney, Bingham McCutchen
LLP*
Joe Miller, Professor, Lewis & Clark
Law School*
Wenwen Li, Engineer, Sub-Institute
of Standardization Theory & Strategy, China National
Institute of Standardization*
|
|
11:45 pm |
|
Lunch--Mr.
Yuen Pau Woo, Representative
for the Standards Council of Canada (SCC) |
|
1:15 pm |
|
Moving Forward: Next
Steps for Standardization
Simultaneous Roundtables
|
|
2:30 pm |
|
Break |
|
3:00 pm |
|
Standardization: Opening
and Closing Doors to Cooperation |
|
4:00 pm |
|
Concluding Remarks |
|
4:30 pm |
|
Conference Adjourns |
Please note that agenda is subject to change.
*Denotes confirmed speaker.
What’s
in a Name?: Defining Open ICT Standardization
“Open Standardization” is the newest buzzword,
the “must-have” term for most technology marketing
pieces. It intimates a sense of security, of fairness, of consumer
choice. Yet, there is no agreed upon definition of this term nor
any type of certification process to prove compliance to some of
the more popular definitions. A label of “open standard” today,
while comforting at first glance, has little meaning or guarantee
for the ICT consumer. Not surprisingly, different definitions of “open
ICT standardization” have served to unify groups and at the
same time divide the standardization community as a whole. This
session will feature an open exchange about the definition of “Open
ICT Standardization.” It will examine how different definitions
can position standardization as a unifier or as a divider. The
discussion is intended to help unify standardization stakeholders
and give true meaning to the term. The following questions will
be addressed:
- What are the various definitions of open ICT
standardization?
- What are the benefits and drawbacks of the different
definitions?
- How does each definition impact open standardization’s
role as a unifier and a divider?
- Is a single, agreed upon definition necessary?
- How can compliance to a given definition be
proven?
Does One Size Fit All?: The Need for Situational
Standardization
Debates over how to best standardize
have been raging for years—unifying like-minded individuals and dividing the
standardization industry across distinct lines. Initially confined
to formal versus informal, the many alternative and hybrid processes
that have risen to meet market needs make answering this question
significantly more complicated. Today, the question has shifted
from “what is the best overall standardization process?” to “what
is the best standardization process for a particular situation?” And,
it should progress to “which standardization process will
be most effective in spurring successful implementations for
a particular situation?” This session will examine different
types of standardization processes in light of their ability to
produce successful implementations and meet market needs. It will
then analyze how the use of each can create unification or division
as needed. The following questions will be addressed:
- What are the benefits and drawbacks of the different
standardization processes in specific situations?
- Are there checks and balances in these different
types and, if so, how do they work?
- Are there specific aspects inherent in each that
position them to act more strongly as unifiers or as dividers?
- How are standards affected and how is their impact
changed as they move through different standardization activities
(e.g., from consortium to formal standards bodies)?
- How can different standardization processes work
together?
- How do the different types stimulate implementations?
A World United
or Divided?: Standardization’s
Impact on Global Trade
Companies competing in the international market must comply with a myriad of
local regulations, policies, and consumer preferences. The resources required
to satisfy these demands can significantly drive up costs and time to market.
Globally accepted standards can help ease this burden, facilitating international
trade while still providing acceptable levels of consumer protection. Similarly,
national or regional standards can be used to boost national competitiveness
and protect domestic industries. This session will focus on the impact that
standardization has and should have on global trade through the uniting and/or
dividing of markets, industries, and people. The following questions will be
addressed:
- What is the role of standardization in both trade
and public policy?
- How do nations and geopolitical regions use standardization
as a unifier and divider?
- How do recent policy decisions affect standardization
and global trade?
- Can (and should) standardization serve to unify
or divide markets, users, and technologies?
- How can companies use standardization to boost
their competitiveness in the international market?
Balancing Act: Managing Intellectual Property
Rights in Standardization
How can Intellectual Property Rights (IPR) be effectively
managed in standardization? Is there a “one size fits all” solution
or, like the standardization process itself, should IPR management
vary according to the activity? These questions alone are enough
to divide a conference room or an entire industry. Whether one
favors royalties, royalty-free, or a solution in between, the management
solution chosen can serve to unify markets, exclude competitors,
or drive cooperative solutions. This panel will explore different
approaches to managing Intellectual Property Rights (IPR) concerns
within standardization and discuss how each approach may create
unification or division. The following questions will be addressed:
- How can standardization serve as a tool to balance
the needs of IPR holders with other social, cultural, and economic
interests?
- Do different IPR policies in standards setting
organizations serve as unifiers and dividers? If so, how?
- Is standardization a limited public good and should
it be subject to government oversight?
- Is there an ideal way to manage Intellectual Property
Rights (IPR) in standardization?
- Should IPR questions even be addressed in the
standards setting arena or should they be left for governments
to manage?
Moving Forward: Next Steps for Standardization
Taking into account the discussions from the previous
four sessions, what are the concerns and considerations for addressing
each of these topics? In this part of the conference the audience
members will join one of four roundtables:
- Open ICT Standardization
- Standardization Processes
- Global Trade
- Intellectual Property Rights
At these, audience members will have the opportunity
to pose questions and discuss ideas with the session panelists
and other participants. At the end of the roundtable, participants
will choose a panel member to present their ideas and findings
in the last session.
Standardization: Opening and Closing Doors
to Cooperation
Standardization can serve as a powerful collaborative
mechanism or as an equally effective way of excluding unwanted
competition or dividing people. Which role it serves at any given
time depends on the processes, people, government policies, and
IPR management strategies involved. This panel will bring together
panelists selected by the roundtable from each of the previous
sessions. Each panelist will begin by presenting their roundtable’s
ideas and findings. They will then draw on the ideas generated
from the conference and the roundtables to explore how standardization
can facilitate and/or discourage cooperation. The following questions
will be addressed:
- Based on the previous conference discussions,
when should standardization be used to encourage cooperation
and when should it be used to inhibit it?
- What are the benefits of using standardization
in both of these roles for individual companies, governments,
and society as a whole?
- Should standardization be modified to play more
strongly the role of unifier or divider? Why or why not?
- What steps are necessary in industry, government,
and academia to increase the level of understanding about standardization
as an industrial policy tool?
- What types of actions can be taken to strengthen
the efficacy of standardization?
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